
The CFO’s Guide to Elite Finance Automation
The role of the CFO has changed plenty over the years. From what used to be a data-crunching position, stewarding the ins and outs of accounting and finance functions is now expanding to include talent acquisition and retention, strategic planning, and other non-financial responsibilities.
This expanded role in addition to the current economic state of inflation, supply chain volatility, price instabilities, and global recessions equals a lot of extra pressure for CFOs. In this roundtable, we will explore the different ways elite automation in Finance can positively affect productivity and solve many of the problems CFOs face in today’s climate.
The Nordic Countries are solid and prepared for the future!
THEMES
THEMES
Focus on value adding
Strategy & Planning
by automating the basics
CFO 2.0
Looking forward
not
Backwards.
Leading
Results
not Efficiency
Evaluating your current level of finance automation
Why the lowest hanging fruit for automation is accounts payable
3 critical steps to achieving your automation goals
Strategic benefits of automation in Finance
FEATURED INDUSTRY EXPERTS
Speakers June 8th, 2023
Andreas Wallström

Andreas Wallström
HEAD OF FORECASTING, SWEDBANK AB (SE)
Andreas Wallström is Head of Forecasting and Deputy Head of Macro Research at Swedbank. He is also member of the Conference Board’s Economists and Strategy Council. Previously he has held several senior positions and expert assignments, i.e. at Nordea Bank, the Swedish Ministry of Finance and the European Commission. He holds a Lic. Phil. degree in economics from Lund University.
Jari Lappalainen
DIRECTOR, FINANCIAL ANALYSIS AND ANALYTICS, NOKIA (FI)
Jari Lappalainen is a Finance Director at Nokia Group Business Control in charge of advanced analytics: automated forecasting, forecast accuracy, quantitative analyses. Previously Jari has held various Financial Planning and Analysis roles at Nokia and at Microsoft.
Jari has a background in applied mathematics and before finance roles he did financial simulation software and risk consulting.
Jari Lappalainen

Moderators

Nina Rahkola
JOURNALIST, TV-HOST
Nina Rahkola is a documentarist and journalist who has been hosting several current affairs shows in Finnish television. She has received awards for her documentary projects where she meets people around the world, including Iraq and The United States. Rahkola is known for intensive yet humane interviews with the politicians and Finnish celebrities from different walks of life.

Olav Maas
VP, PRODUCT MANAGEMENT, BASWARE
Olav Maas is Director AP Automation at Basware. In his role he is responsible for AP Automation product management. Olav has been working over 10 years automatic invoice processing tools in various global positions. With his financial background he is always looking for ways to automate the deviation.
Speakers Sep 15th, 2023
FEATURED INDUSTRY EXPERTS
Maria Antell
DIRECTOR, FINANCE TRANSFORMATION | KONECRANES (FI)
Maria Antell has over 20 years of experience in finance and control process development in global industrial corporations. Since 2020 Maria has been leading the Finance Transformation in Konecranes – focusing on global, harmonised and automated processes and successfully leading global finance transformation projects and initiatives in the areas of e.g. Purchase to Pay and Record to Report. Before joining Konecranes, Maria had a long career in Wärtsilä in various finance, development and leadership positions.
Maria Antell

75
3
200+
Window into the future
Peer-led insights
Studio
MINUTES
BUSINESS LEADERS
NORDIC FOLLOWERS
Past Speakers 2022
FEATURED INDUSTRY EXPERTS
Merlin Poljak
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Merlin Poljak
CFO I SYSTEMBOLAGET
Merlin has a strong background within the retail and appliance industry. Prior to Systembolaget he worked as the CFO for ICA Sweden during 9 years and before that run teams in both Riga and Moscow.
Birgitte Hjertum
CFO | AQUA PHARMA
Birgitte is the CFO for the Aquatiq group and the Aqua Pharma group. She was also board member for Oslo Rederi Förening for 4 years during her 15 year experience within IR and Finance at Höegh LNG.
Birgitte Hjertum

Juha-Pekka Ojala

Juha-Pekka Ojala
CFO I LUHTA SPORTSWEAR COMPANY
Juha-Pekka Ojala is professional of business administration in a multinational consumer goods corporation. Skilled, among others, in leadership and management, corporate finance and treasury, corporate legal matters and asset management.